Twenty years after its creation as a technological innovation to include listening to audio in blogs, the podcast has established itself as a creative and cultural industry of great reach and commercial efficiency. Its ductile nature, which favours the listener's autonomy in accessing and personalising their listening, has multiplied the production and consumption of this format to the level of a value chain with an ever-increasing number of actors involved. This article analyses the consolidation of the podcast industry in Spanish by analysing the original offer of the main platforms and audio companies in Spain and Argentina in 2023. It is supposed that, in the current digital ecosystem, these operators have integrated the podcast into the sound menu of information and entertainment by overcoming the synchronicity and transience of radio and making it easier to listen at any time and f...