1
tesis de grado
Publicado 2022
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This research aims to find the relationship between the digitization of banking products and the competitive advantage in Banco BBVA Peru, in which three specific objectives were set, finally managing to identify the benefits to which customers are exposed, such as the streamlining of processes, the main risk of the theft of information that would generate greater concern on the part of users and the rapid response to the client in the event of any inconvenience or problem they have during the processing of their procedures. The following investigation has a quantitative approach, in such a way that a problem, objectives, hypotheses and variables were raised. This type of approach offers greater credibility in the results. Likewise, the scope of the research is correlational since the research not only focuses on a single variable, but on the degree of relationship that one variable has ...