The present quantitative study evaluates the influence of the environmental awareness of visitors and merchants on the landscape conservation of the Nanay Bridge during the year 2024. A non-experimental, correlational and transversal design is adopted, with a sample of 148 respondents (96 visitors and 52 merchants) selected through purposive sampling. Data collection was carried out through structured surveys with closed Likert type and dichotomous questions, obtaining a Cronbach's Alpha reliability of 0.897. The inferential analysis included the Kolmogorov-Smirnov test to evaluate the normality of the data and, due to the differences in the distribution of the dimensions evaluated, the Rho Spearman correlation coefficient was applied. The results indicate that the environmental awareness of visitors and merchants significantly influences the landscape conservation of the Nanay Bridge, m...