The objective of the current study is to examine how marketers perceive the impact of green marketing on consumer purchasing decisions in 2024. Using a quantitative, descriptive-correlational level methodology and a non experimental design, the study employed structured questionnaires administered to 30 buyers of organic products and 10 merchants. According to the findings, 70% of marketers saw an increase in demand for green products, and 90% of them think that green marketing tactics improve consumers' opinions of companies. However, despite continued economic restrictions, 63% of consumers said green marketing influences their purchasing decisions, and 60% said they would be willing to pay more for green products. Marketers' favorable opinions of green marketing were found to be closely linked to their ability to market sustainable products and consumers' inclination toward ethical be...