The research aimed to determine the relationship between digital marketing strategies and tourism development of the city of Iquitos, 2023. Therefore, an applied type study was carried out, with a descriptive and correlational approach, using a non-experimental design. The study population was composed of 870,658 visitors, from which a sample of 384 tourists was selected. A survey was used as a data collection technique and a questionnaire was applied as a measurement instrument. From these procedures, the following results were obtained, digital marketing strategies in the tourism sector are implemented on a regular basis, but have significant shortcomings. These shortcomings have been identified in areas such as online marketing, social media, and mobile marketing. Likewise, it has been determined that the level of tourism development of the town is at a medium level. This evaluation i...