The following research attempts to determinate the existence of a Brand Personality among two Chilean State Universities’ Psychology undergraduate programs. The Aaker’s Brand Personality Scale was applied on 289 students of both undergraduate programs in order to evaluate their impressions for 45 characteristics that are included in the scale. Results show the existence of a defined Brand Personality for each program, with one of them includes different characteristics. The advantage of a defined Brand Personality in a complex scenario for universities is discussed, including a reflection about the importance of stating differences on high education services.

The purpose of this research was to determine the possible relationship among consumption habits (use of money, decisions about its use and ideas about money), socioeconomic status and gender on tweens. The sample was constituted by 468 participants from city of Temuco, Chile, their ages range between 10 and 14. We applied the Consumer Habits Questionnaire (Denegri, Lara, Cordova, and Del Valle, 2008). The results indicate statistically significant relationships between NSE and use of money, decision of use and ideas about money. The information complements the observed in previous studies. A longitudinal study is suggested to observe the evolution of these habits over time.

The following research attempts to determinate the existence of a Brand Personality among two Chilean State Universities’ Psychology undergraduate programs. The Aaker’s Brand Personality Scale was applied on 289 students of both undergraduate programs in order to evaluate their impressions for 45 characteristics that are included in the scale. Results show the existence of a defined Brand Personality for each program, with one of them includes different characteristics. The advantage of a defined Brand Personality in a complex scenario for universities is discussed, including a reflection about the importance of stating differences on high education services.

The purpose of this research was to determine the possible relationship among consumption habits (use of money, decisions about its use and ideas about money), socioeconomic status and gender on tweens. The sample was constituted by 468 participants from city of Temuco, Chile, their ages range between 10 and 14. We applied the Consumer Habits Questionnaire (Denegri, Lara, Cordova, and Del Valle, 2008). The results indicate statistically significant relationships between NSE and use of money, decision of use and ideas about money. The information complements the observed in previous studies. A longitudinal study is suggested to observe the evolution of these habits over time.

The adolescence is a stage of psychosocial development that is influenced by economicpolitical, social and cultural contexts. They not only affect the formation of social identities, but also the subjectivity, consumption practices and indebtedness of adolescents. Although these issues have been of interest for marketing, they also hold a space for debate in the fields of economic, social and developmental psychology. This article describes the differences in consumption and indebtedness practices of urban adolescents in schools from Temuco, Region of La Araucania, Chile. Through a qualitative descriptive research design of multiple cases, focus groups were performed with 30 adolescents finding differences in consumption and borrowing practices. The results reported an emotional aspect involved in cases of successful and frustrated shopping, questioning previous studies that indicate def...

The adolescence is a stage of psychosocial development that is influenced by economicpolitical, social and cultural contexts. They not only affect the formation of social identities, but also the subjectivity, consumption practices and indebtedness of adolescents. Although these issues have been of interest for marketing, they also hold a space for debate in the fields of economic, social and developmental psychology. This article describes the differences in consumption and indebtedness practices of urban adolescents in schools from Temuco, Region of La Araucania, Chile. Through a qualitative descriptive research design of multiple cases, focus groups were performed with 30 adolescents finding differences in consumption and borrowing practices. The results reported an emotional aspect involved in cases of successful and frustrated shopping, questioning previous studies that indicate def...