This thesis aims to determine the quality of the tourist service with the satisfaction of _x000D_ the visitors in the Private Conservation Area “Natural forest El Cañoncillo”, through the fulfillment of the dimensions tangible elements, reliability, responsiveness, security and empathy. Visitor satisfaction was found to be high with 70% of all five dimensions: tangible elements, reliability, responsiveness, security and empathy. Highlighting the dimensions that stand out with the security and empathy both with 75% of high valuation, highlighting each of them an element that is sufficient knowledge to answer questions with 77% and empathy the friendliness of the staff with 83%, followed by the tangible elements with 73% highlighting in this dimension the physical appearance of the staff with 77%, response capacity with 67% excelling the fast service with 72% and reliability with 62% ...