The present study on orange crop value chain (Citrus sinensis) in Province of Mariscal Caceres - Reg\on San Mart\n, cons\sted on analyz\ng the l\nks of value cha\ns, so both primary and support activities, where it has determinad that among those involved of sector exist a litt)e bit organization leve! of producers, from an interna! logistic, operations, externa! . logistic, marketing and post-sales service; also there are weaknesses pronunciated in conceming to the supplying, human resources managing, infrastructuring and tecnology developing. The study was worked at interna! and externa! environment through a workshop with producers, where the matrix was developed with Strengths, Weaknesses, Opportunities and Threats (SWOT) and wtth the Hsted; strategies were raised with development or improvements fer productiva sector of orange. Finally, it was determined the causes and sub-causes of...