In recent years, the world has been hurt by climate change due to solid waste pollution. One of these wastes are plastics, whose degradation time, depending on the type, varies between 100 to 1 000 years. For this reason, it has been proposed to study technically and economically the production of a substitute material for plastic for making bags: Polymers made from cassava starch. To define the demand of the project, the DIA of a material that the present project could replace was based on, using the imports and exports of polyethylene and polypropylene, to then project this information for the years of the project. Then, on these data, the moving average was applied to give a more stable propensity to the demand. Finally, from conducting surveys, the projected demand was segmented with the intensity and intention, as well as the respective percentage of participation of biodegradable b...