The present work of professional sufficiency has as objective to realize a strategic plan for the Fast Retailing group and to evaluate its possible entrance to the Peruvian market with the brand UNIQLO. The Japanese giant is characterized mainly by the innovation and development of materials, and the basic design and little variation in style of its garments, as well as large-scale manufacturing. The analysis will be based on the fast fashion industry, belonging to the retail sector in the textile and footwear divisions. It is important to emphasize that, in Peru, the fast fashion industry is relatively new. It entered its operations with the entry of Zara in 2012, followed by other brands such as Forever 21 and H&M. Also, the case presents analysis of historical and current information of several case studies, news, websites and official press releases of the company. Firstly, an analys...