The present research work is based on a personal experience, having worked in the MSA company (August 2016 - May 2018), as a Sales Analyst. This position allowed me to go deeper into the company’s own activities, particularly in the procedures used for sales management. Within this context, and after having made the strategic marketing diagnosis, the sales management and the analysis of results, it was determined that said processes could be optimized, in order to significantly improve sales, promotion and distribution of their products in Peru. MSA (Mine Safety Appliances) is a multinational company created in 1914, dedicated to the manufacture and supply of industrial safety products and equipment, as well as products for personal protection, to protect users from risk or dangerous situations, being a world leader in this area. Its subsidiary in Peru, MSA del Perú S.A.C., has more t...