The article analyzes the promotion of South Korean popular culture, known as Hallyu, in the Peruvian magazine Asian World from its journalistic treatment during the years 2019 - 2020. The study aimed to identify in news terms the main elements of this phenomenon of expansion of pop music, soap operas and fan club events, thanks to the Internet and social networks. To do so, it covered eight editions of the publication on the characteristics of the cover, special section and doramas section. It is concluded that the dissemination of news about K-pop and doramas encourages Hallyu in Peru, as explained by McLuhan (1971) when referring to the global village that describes the immediacy of information through globalization and the internet, which allow its propagation throughout the planet in a dynamic, permanent and current way.

The article analyzes the promotion of South Korean popular culture, known as Hallyu, in the Peruvian magazine Asian World from its journalistic treatment during the years 2019 - 2020. The study aimed to identify in news terms the main elements of this phenomenon of expansion of pop music, soap operas and fan club events, thanks to the Internet and social networks. To do so, it covered eight editions of the publication on the characteristics of the cover, special section and doramas section. It is concluded that the dissemination of news about K-pop and doramas encourages Hallyu in Peru, as explained by McLuhan (1971) when referring to the global village that describes the immediacy of information through globalization and the internet, which allow its propagation throughout the planet in a dynamic, permanent and current way.

La investigación analiza las características de la revista especializada Asian World como promotora del Hallyu en Perú en los años 2019 – 2020. La investigación tuvo como objetivo identificar cuáles son las características del tratamiento periodístico de la revista Asian World; y por consiguiente evidenciar cuales son los elementos que promueven el Hallyu en Perú. El tiempo considerado para el estudio fueron los años 2019 y 2020. El análisis abarco ocho ediciones donde se ilustra las características de la portada, sección especial y sección doramas permitiendo dilucidar la tendencia centrada en el K-pop, con el afán de lograr un mayor consumo de la revista. Esta investigación evidencia que el tratamiento periodístico de la revista Asian World se centra en noticias informativas básicas, lo cual permite a las personas que inician en el mundo del Hallyu entender mejor lo...