In an increasingly, competitive and constantly growing market, fashion companies have a great challenge for the penetration of new markets and the satisfaction of markets they are currently in.With an increasingly digitalized and demanding audience, fashion stores must innovate more and improve in different processes like acquisition of materials,production, logistics, price, sales, design, among others that finally seek more than satisfy their customer, they look for loyalty and maintain an increase in sales over time without neglecting the profitability of the business.Fast Fashion companies today have a great challenge and in Peru the competition for price, promotions and benefits are those that begin to lead the preference of many consumers of these brands and in general in clothing brands in the retail world.In the exposed work, the Fast Fashion business willbe analyzed with the exa...