This pre-feasibility study aims to verify the viability or non-viability of the installation of a tonic water bottling plant in the Peruvian market in relation with the discount rate of the opportunity cost of capital (17%). In Peru, the market for mixers has been growing strongly, including tonic water. A wide variety of these mixers is consumed in cocktails. However, the vast majority of these are of foreign origin (imported), so the peruvian market of peruvian drinks still has a lot to grow. The volume of demand of mixers was projected with regression techniques to define the target market. Also, with the criteria of geographical and socioeconomic segmentation (metropolitan area, status A and B) and surveys (purchase intention and intensity), it was obtained a prediction of 746.4 hectoliters or 373,200 (200ml) bottles of tonic water for the last year of the project. The factor ranking...