The Peruvian environmental sanitation company, Fumiservicios y Asociados Guva S.A.C. had a lack of visual identification and had limited digital communication. That is why, considering the characteristics of the company and the primary (companies) and secondary (heads of household) public, the objective of this project is to 1 establish a company visual identity, through the creation of a brand manual; and as objective 2, digitally position the company through a digital communication strategy. The materials and strategies were worked on in two different phases: Phase 1 was developed during the Covid-19 situation (May - July 2021) and the materials developed were implemented digitally. However, phase 2 takes place in the current situation (Oct. - Nov. 2023), in which improvements and updates to the materials of phase 1 were made, and will be implemented in the period from January to March...