The purpose of this report is to demonstrate the feasibility of installing a pine disinfectant production plant through a market, technical and economic study. This project seeks at a social level, to reduce the high unemployment rates in our country, and in a cultural economic sense, this study is relevant since the consumption of disinfectants has a significant demand. And the design used in this research is non-experimental - cross-sectional descriptive. The project began with a market study that was carried out in the province of Trujillo in order to estimate supply and demand. In this way, the unsatisfied demand in the market was projected and a target demand of 420,119 liters for the first year was determined. To achieve this, product differentiation was used as a competitive advantage, since it is aimed at distributors and wineries looking for a good quality product at a fair pric...