This project's main goal is to determine the technological, economic, financial, commercial and social feasibility of an assembly plant for prefabricated houses built with drywall and galvanized steel. These houses have shorter construction times, lower prices and have aseismic properties in contrast with traditional built houses; those characteristics are well received in our target market, which consists of low-income citizens. This statement can be reflected in the survey we conducted. We gathered data on the loans made through MiVivienda in the last years and we were able to determine a demand of 52 social houses for the first year, considering psychographic and demographic segmentation. The project’s location was chosen having in account factors such as the proximity to the target market, existing infrastructure, and workforce availability. Villa El Salvador was the best option am...