Lurin is one of the receiving areas of the urban expansion of Metropolitan Lima with protected natural areas, archaeological heritage of long tradition and important for Lima and Peru, with tourist circuits, whose territorial wealth is also constituted by the southern coastal strip of Lima, providing by its location and extension, richness of flora and fauna of terrestrial and marine ecosystems. The objective of the research is to analyze the urban image and through this, the effect on the quality of life of the inhabitants of Lurin, The methodology is non-experimental design basic type, explanatory level. Results. The analysis of the surveys allows us to verify the lack of knowledge of the population on aspects related to the importance of the image of their area of residence and its impact on the quality of life of the inhabitants. Conclusions. The lack of planning is an important fact...