The present research work aims to determine the influence of franchises in the economy of Trujillo. The research problem is referred to the following question: the commercial growth of franchises has an impact on the economy of the city of Trujillo?, which hypothesis is: the commercial growth of the franchise positively affects the economy of the city of Trujillo, stressing as study variables: independent Variable: commercial growth of franchises.; and the dependent variable: economy of the city of Trujillo. The population for this research will be represented by companies that operate under the franchise system were determined 13 franchises in the city of Trujillo, among the main we have KFC and Starbucks. The considered sample for this research is a company in the field Cafe - patisserie, choosing this turn in order to know and evaluate the possibility of installation of any franchise ...