The present research work is a work that represents the end of a journey in the search for an improvement not only at a technological level but, to a greater extent, an impact at a business level that has managed to reveal critical internal and external aspects that have allowed identifying the points of improvement that every company in the fishing sector should take into consideration to make the leap towards digital transformation. As part of this search for change, a company called MARINO S.A. (a fishing industry company) has been considered as the company subject to research and an IT consulting company (systems implementation company) as two relevant subjects because this work is based on real information (considering certain modifications to protect sensitive information), which allows the analysis, understanding and interpretation of the information collected can provide a cleare...