Esta guía detalla las caracteristicas, ventajas y usos de los indicadores bibliométricos alternativos conocidos como: Altmétricas o métricas alternativas.

It analyzes the editorials of the Peruvian newspaper La República published from May 5 to June 6, 2021, dates in which the political campaigns for the second round of elections for the presidency of Peru took place. The aim is to discover relevant information to understand the use of the terminologies communicated through the written language in that newspaper. Using the text mining technique and machine learning algorithms for the analysis of unstructured data, a dendrogram and clusters were created to validate and estimate the groupings of the most frequent terms. In relation to each candidate, the regression analysis shows a differentiated association in the use of words. These words form a network that expresses the political conjuncture of the period under study and is reinforced by the construction of a cloud of words with the highest frequency of use. It is concluded that the med...