The study aims to relate the perception to the form and content of the newspaper Trome by the type of public transport drivers of Metropolitan Lima. Therefore, a survey of 25 Likert-type scale design items with validity and reliability of .896 was used in 153 drivers of the regular transport mode and 83 of the Metropolitan Lima taxi prior to consent. The results show that there is an association between the dichotomy content and form of the journalistic message with the type of public transport driver. Thus, regular transport drivers have a greater relationship to the message through the form focusing on the colors, images and eye-catching headlines, stop paying attention to background issues because - as they say - they are convinced of the truth of the newspaper Trome. Instead, the taxi driver is also associated with the content of the message, but in a minimal proportion. In general t...

The study aims to relate the perception to the form and content of the newspaper Trome by the type of public transport drivers of Metropolitan Lima. Therefore, a survey of 25 Likert-type scale design items with validity and reliability of .896 was used in 153 drivers of the regular transport mode and 83 of the Metropolitan Lima taxi prior to consent. The results show that there is an association between the dichotomy content and form of the journalistic message with the type of public transport driver. Thus, regular transport drivers have a greater relationship to the message through the form focusing on the colors, images and eye-catching headlines, stop paying attention to background issues because - as they say - they are convinced of the truth of the newspaper Trome. Instead, the taxi driver is also associated with the content of the message, but in a minimal proportion. In general t...

Describe comparativamente la percepción de conductores de transporte público y analistas de información en sus dimensiones de forma y contenido, con respecto a un medio de comunicación impreso de circulación nacional en el ámbito de Lima Metropolitana. Los resultados evidencian que los conductores de transporte público perciben mayoritariamente elementos de forma; mientras que los analistas de información perciben de forma y contenido, en similar proporción, logrando obtener un mayor puntaje en su evaluación. Los conductores analizados pertenecen a la modalidad de transporte regular y taxi, correspondiendo a los primeros un mayor puntaje en su percepción de forma, debido a que se identifican con los estímulos que les brinda el diario Trome. Con respecto a la percepción de contenido, también existen diferencias a favor de los conductores de taxi, porque se mantienen más crÃ...