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tesis de grado
The present research aims to identify the degree of Influence of digital marketing in the positioning of the social organization Marki in volunteers in the period 2021-2. The type of research is applied, with a correlative-causal scope and with a quantitative approach. For this research, a virtual survey was applied to 175 Marki volunteers, who meet the profile of being university students or graduates between 20 to 40 years of age who spend much of their time on social networks. The first chapter aims to describe the problem of what is the Influence of digital marketing on the positioning of the social organization Marki in volunteers in the period 2021-2 and to outline the objectives. In the second chapter, the background of the research is presented and references are cited to the theoretical bases that will be useful for the research, as well as basic terminology useful for a better ...