The main objective of this research is to determine if the distribution channels have an impact on the level of sales of chambira fiber handicrafts in the community of El Chino, Tahuayo river basin, 2021. The specific objectives were: Determine if the current distribution channels of chambira fiber handicrafts of the El Chino Community, Tahuayo River Basin are inadequate; Determine if the sales and total income of chambira fiber handicrafts of the El Chino Community, Tahuayo River Basin are negative; and propose sales strategies to strengthen the distribution channels of chambira fiber handicrafts of the El Chino Community, Tahuayo River Basin. The artisans of the El Chino community in the Tahuayo river basin are entrepreneurs who produce and market handicraft products made from chambira fiber. This activity is their main source of income to meet their family's economic needs. This is a ...