This research work was developed with the aim of developing a Communications Strategy based on Social Media for precise positioning of the company HANGAR29 on the segment from 16 to 35 years in the District of Trujillo linked to a highly competitive environment . The research question is: What communication strategy allows the positioning of the company HANGAR29 in the market segment of 16 to 35 years in the District ofTrujillo? , Which assumption is the communication strategy based on SOCIALMEDIA allows the positioning of the company HANGAR29 segment aged 16 to 35 years of age in the district of Trujillo, defined as an independent variable basedCommunication Strategy and Social Media dependent variable positioning of the company HANGAR29. The study population was made up of the target audiencethe company is directed HANGAR29 (District youth Trujillo, Department of Libertad of between 16...