Gender equality is one of the Sustainable Development Goals (SDGs) of the 2030 Agenda. However, in the advertising industry, several studies have shown the low presence of women working in the field of creativity, occupying management positions and being part of festival juries. The aim of the study is to analyse the presence of women in the field of advertising festivals. The methodology is based on a quantitative analysis of the 2000 to 2023 editions of the Club de Creativos National Creativity Awards and the Cannes Lions International Festival of Creativity. The composition of the juries of both festivals, the special awards for professionals in the sector (cdec de Honor and Lion of St. Mark, respectively), the technical specifications of the grand prizes (National Grand Prize for Creativity and Grand Prix won by Spain, respectively) and the management teams of the organising entities...