This research explores the narrative universe of Pinocchio through an analytical approach that adapts the model proposed by García-Carrizo and Heredero-Díaz (2015), identifying the transmedia dynamics that have sustained the relevance and evolution of the original story across multiple formats and media. The main findings highlight how key narrative elements and mythemes, such as the myth of Prometheus, have been reinterpreted and re-signified over time, preserving the identity of the tale despite the diversity of adaptations. Furthermore, the study examines how these adaptations have altered and, in some cases, subverted the original moralizing values and pedagogical precepts, reflecting the cultural and social transformations of the past 140 years. Based on Carlo Collodi's classic tale Le avventure di Pinocchio. Storia di un burattino (1883), a paradigmatic case of transmedia archaeo...