The present study aims to determine the impact of digital marketing strategies on the development of financial inclusion in Lima Metropolitana. Financial inclusion is one of the main problems in our country, this is a pillar that reduces poverty and contributes to economic and financial development, as well as bringing with it the economic prosperity of Lima households. The benefits of greater financial inclusion lie in the greater participation of citizens in the financial system, reduction of informality and lower costs. The increase in the use of the internet is increasingly significant. For this reason, different companies have been adapting to change, having a greater presence through digital media, in order to stay close to their customers and build loyalty. This does not exclude financial entities, since they are the ones that implement digital marketing strategies, taking into ac...