The interrelationship between the modern processes of urbanization and mediatization is a sociocultural key of Latin America in the 21st century. The mediatization of everyday life, expressed herein through the consumption of television, crosses different urban spaces: megalopolises, large cities, medium-sized cities and small towns. In particular, this text shows how television consumption is also deployed in a scenario of digital transition, the agro-city of Argentina, a specific hybrid territory made up of the integration of urban and rural features. This study includes three operations of a methodological convergence or triangulation strategy: a) the discussion of the background, relevance and significance of the “agro-city” notion within the frame of the sociocultural theory in order to understand its implications on studies about the relationships between communication, media a...

The interrelationship between the modern processes of urbanization and mediatization is a sociocultural key of Latin America in the 21st century. The mediatization of everyday life, expressed herein through the consumption of television, crosses different urban spaces: megalopolises, large cities, medium-sized cities and small towns. In particular, this text shows how television consumption is also deployed in a scenario of digital transition, the agro-city of Argentina, a specific hybrid territory made up of the integration of urban and rural features. This study includes three operations of a methodological convergence or triangulation strategy: a) the discussion of the background, relevance and significance of the “agro-city” notion within the frame of the sociocultural theory in order to understand its implications on studies about the relationships between communication, media a...