“After the situation generated by the pandemic caused by COVID-19, micro and small enterprises (MSEs) faced a complex reality, having to cope with business uncertainty. This research proposes a digital platform based on geomarketing as a growth and support strategy for MSEs, with the objective of improving their labor and capital productivity, through the incorporation of the technological factor, which will have a great impact on them, helping them to continue operating and not having to close their businesses. The platform was developed under the agile Scrum methodology because it is adaptable to the constant changes in the mobile application development process, having as indicators labor productivity and capital productivity. Finally, the results revealed that labor productivity increased by 30.86 percent, meaning that, for every hour worked per person, more sales were made. As for...

After the situation generated by the pandemic caused by COVID-19, micro and small enterprises (MSEs) faced a complex reality, having to cope with business uncertainty. This research proposes a digital platform based on geomarketing as a growth and support strategy for MSEs, with the objective of improving their labor and capital productivity, through the incorporation of the technological factor, which will have a great impact on them, helping them to continue operating and not having to close their businesses. The platform was developed under the agile Scrum methodology because it is adaptable to the constant changes in the mobile application development process, having as indicators labor productivity and capital productivity. Finally, the results revealed that labor productivity increased by 30.86 percent, meaning that, for every hour worked per person, more sales were made. As for ca...

Citizen insecurity is a social problem that has increased considerably around the world. To combat it, in this research a mobile application based on internet of things (IoT) has been developed with the objective of mapping crimes and incident alerts to improve citizen security. Scrum methodology was used and a significant improvement can be seen with respect to the following indicators: number of reports of dangerous places, with an increase of 102.7%; the second indicator: number of reports by type of crime, with an increase of 25.34%; and the indicator: response time to attention, with an increase of 23.5%. It is determined that there is a significant positive influence of the mobile application developed to improve citizen security.

Citizen insecurity is a social problem that has increased considerably around the world. To combat it, in this research a mobile application based on internet of things (IoT) has been developed with the objective of mapping crimes and incident alerts to improve citizen security. Scrum methodology was used and a significant improvement can be seen with respect to the following indicators: number of reports of dangerous places, with an increase of 102.7%; the second indicator: number of reports by type of crime, with an increase of 25.34%; and the indicator: response time to attention, with an increase of 23.5%. It is determined that there is a significant positive influence of the mobile application developed to improve citizen security.