1
tesis de grado
Publicado 2023
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We began by raising the problem, proposing objectives, the scope of the investigation, justifications analyzing investigations that are related to the chosen topic to clearly understand the needs of the project and how to proceed in the following chapters. In addition, the most used concepts are mentioned, as well as the engineering tools. In the second chapter, the product is defined at the three required levels, in addition analyzing the Porter forces, the business model is proposed, and the apparent internal demand analyzed, which, with the help of the results of the survey and the expected participation, will determine the demand for the project, obtained this from defining the marketing strategies. In the third chapter, the most important factors for the location of the plant are defined and subsequently the confrontation tables are made that define the importance of each of these, ...