This paper explains the economic, technological and social viability of a plant implementation for the elaboration of energizing gummies based on a derivative of the coca leaf, the coca leaf atomized powder, and gently sweetened with organic panela. The idea of developing this product stems from the low diffusion and/or low use of the coca leaf and its derivatives in the daily or frequent diet in Peru, mainly in Lima, and there is significant potential to be exploited, due to the availability of land for its cultivation, no product has been massified, being the coca leaf or derivatives, the base of this. Therefore, this pre-feasibility study was carried out for the sale of 80-gram packages of gummies of 8 units, where it was determined thanks to the applied surveys that the intensity of purchase is 65.90% by our final consumer, and that this It is located mainly in Metropolitan Lima, and...