Institutions committed to public safety are among its obligations to keep the public informed about various events related to the safety hazards in the environment. When the link between institutions and society is fragmented, citizens seek alternative sources of information as they are online social networks that currently seems to be reliable because the legitimacy of their public, making information and opinion leaders. However, this investigation should be considered that the perception of individuals based on the information that flows through traditional social networks and online turn can createphenomena of misinformation and victimization.

Institutions committed to public safety are among its obligations to keep the public informed about various events related to the safety hazards in the environment. When the link between institutions and society is fragmented, citizens seek alternative sources of information as they are online social networks that currently seems to be reliable because the legitimacy of their public, making information and opinion leaders. However, this investigation should be considered that the perception of individuals based on the information that flows through traditional social networks and online turn can createphenomena of misinformation and victimization.

Organizations in general are perceived according to the abundant information that is easily and immediately found on the networks. Educational institutions such as universities are also known and compared according to the origin of this information, thus generating a reputation that helps to establish value judgments in a more effective way. The university institutional reputation refers to the set of perceptions held by the various interest groups that relate to an institution, both internal and external  groups; These perceptions are the result of the behavior developed by the entity over time and of its ability to distribute value to the aforementioned groups. The objectives of this research are to find out how to find the basic elements that determine reputation, to establish whether digital reputation has more weight than offline reputation and to contrast the way in which the ...

Organizations in general are perceived according to the abundant information that is easily and immediately found on the networks. Educational institutions such as universities are also known and compared according to the origin of this information, thus generating a reputation that helps to establish value judgments in a more effective way. The university institutional reputation refers to the set of perceptions held by the various interest groups that relate to an institution, both internal and external  groups; These perceptions are the result of the behavior developed by the entity over time and of its ability to distribute value to the aforementioned groups. The objectives of this research are to find out how to find the basic elements that determine reputation, to establish whether digital reputation has more weight than offline reputation and to contrast the way in which the ...