The objective of this research work is to propose a strategic plan to enter the Peruvian market for the Japanese corporation Fast Retailing. Directed by Tadashi Yanai, and under a SPA model, it has managed to position itself among the three best companies in the Fast Fashion Industry. With all this information, we started the plan analizing the external factors in order to identify those that may affect the company. The political factor is one of the most latent threats within the Peruvian situation which has been generated by the disagreement and conflict between the powers of the State, this crisis is not favorable for foreign investment. However, despite the political breakdown, the economy has managed to remain stable in recent years and the increase in consumption by the Peruvian population is one of the factors contributing to the economy. The main competitors within this industry ...