Identifica los productos turísticos que desarrollan la competitividad en la frontera sur del Ecuador (Arenillas - Huaquillas) y en la frontera norte del Perú (Aguas Verdes -Zorritos). Las principales conclusiones demuestran la existencia de atractivos turísticos potenciales para desarrollar productos turísticos capaces de generar competitividad turística en la región, a su vez para obtener este resultado es necesario que las instituciones tantos locales, regionales y departamentales de ambos países deben entablar un proceso en el mejoramiento de la zona de la frontera para de este modo integrar los atractivos turísticos, por otro lado la inmediata implementación de proyectos ambientales en la zona que permita conservar la riqueza tanto natural como arquitectónica.

This study focuses on five parishes in the Zaruma canton, with the aim of determining the main strengths or weaknesses that promote or hinder tourism in the sector. The analysis is based on the guidelines of the Methodological Guide for the ranking of attractions and generation of tourist spaces in Ecuador. The first stage was used with its two initial phases, and to facilitate the analysis of the criteria, a weighted percentage was applied to the evaluation criteria, in order to make statistical graphs of the attractions, which allowed us to identify that the tourism potential lies in the cultural-heritage tourism modality and that its complementary attractions, despite having many weaknesses, can be developed with proper management.

This study focuses on five parishes in the Zaruma canton, with the aim of determining the main strengths or weaknesses that promote or hinder tourism in the sector. The analysis is based on the guidelines of the Methodological Guide for the ranking of attractions and generation of tourist spaces in Ecuador. The first stage was used with its two initial phases, and to facilitate the analysis of the criteria, a weighted percentage was applied to the evaluation criteria, in order to make statistical graphs of the attractions, which allowed us to identify that the tourism potential lies in the cultural-heritage tourism modality and that its complementary attractions, despite having many weaknesses, can be developed with proper management.

This study focuses on five parishes in the Zaruma canton, with the aim of determining the main strengths or weaknesses that promote or hinder tourism in the sector. The analysis is based on the guidelines of the Methodological Guide for the ranking of attractions and generation of tourist spaces in Ecuador. The first stage was used with its two initial phases, and to facilitate the analysis of the criteria, a weighted percentage was applied to the evaluation criteria, in order to make statistical graphs of the attractions, which allowed us to identify that the tourism potential lies in the cultural-heritage tourism modality and that its complementary attractions, despite having many weaknesses, can be developed with proper management.