This study aims to present strategies for student satisfaction based on measurement and factorial analysis of this construct ina Mexican University, using a measuring college student satisfaction (SEUing ) . This is an exploratory study based on a review of the literature. Using a non-probability sampling 100 data were collected in Industrial Engineering, from which, upon proof of sampling adequacy (determinant of correlation matrix = 8.93 x10 -6 and KMO statistic was 0.849), factor analysis was performed. Using a Varimax rotation, four dimensions were identified and were named : Teaching, Academic Organization, Campus Life, Facilities and University Services , with Internal Consistencies of α1 = 0.894; α2 = 0.869; α3 = 0.822; α4 = 0.745, respectively. Explaining 67% of the total variance, Statistical tests performed (significant at 5%) , the analysis of reliability (Cronbach’s alp...

Este estudio tiene como objetivo presentar estrategias para lograr la satisfacción estudiantil partiendo de su medición y del análisis factorial del constructo en una universidad mexicana, usando un instrumento de medición de satisfacción estudiantil universitaria (SEUing). Trata de un estudio exploratorio basado en una revisión bibliográfica del tema. Mediante un muestreo no probabilístico fueron recolectados 100 datos en la carrera de Ingeniería Industrial, a partir de los cuales, previa demostración de la adecuación muestral (determinante de la matriz de correlación =8,93x10-6 y el estadístico KMO fue de 0.849), se realizó un análisis de factores. Usando una rotación Varimax, se identificaron 4 dimensiones y fueron denominadas: Enseñanza, Organización Académica, Vida Universitaria, Infraestructura y Servicios Universitarios; con consistencias internas de α1=0,894; ...

Educational institutions that wish to compete in this globalized world, the need to set standards in quality of services they offer, as their products or processes are not tangible and the quality of them depends on the perception of customers. The objective of this study is to determine the level of quality in academic services in Industrial and Systems Engineering Campus of the University of Caborca Sonora. To obtain feedback from users, the SERVQUALing instrument was used, and by a four-dimensional analysis of factors that explain 62.02% of the total variance of the data is identified. For this study, the level of service is 81.24%, considered very good, requiring analysis necessary to establish an improvement plan.

Educational institutions that wish to compete in this globalized world, the need to set standards in quality of services they offer, as their products or processes are not tangible and the quality of them depends on the perception of customers. The objective of this study is to determine the level of quality in academic services in Industrial and Systems Engineering Campus of the University of Caborca Sonora. To obtain feedback from users, the SERVQUALing instrument was used, and by a four-dimensional analysis of factors that explain 62.02% of the total variance of the data is identified. For this study, the level of service is 81.24%, considered very good, requiring analysis necessary to establish an improvement plan.