The idea of setting up a retail company is distributed to the conversion of Chinese products in the city of Trujillo arises due to the new trends that are available, as well as providing a product with more features, for all that is said the present study is carried out. The project starts with a complete methodology for the analysis and implementation of the company and will address issues ranging from the analysis of the environment and its influence on the company, requirements and process for the constitution of the company that allows determining the sustainable competitive advantages in time, market research with secondary sources, an analysis of current potential market data is carried out through the data of the Association of Exporters (ADEX), in order to determine the potential demand and what will be the target market that is planned to meet. In the technical study, the macro ...