This investigation is based in the study of the new self-service technologies installed in retail supermarkets, the aim is to observe the customer acceptance, the benefits associated with the use of this technology, ease of use, interactions, waiting time, but especially the perceived quality by customers because this will help develop a positive customer experience and will motivate them to go back to that store and use the technology again. In addition to this, we examined the store environment, the perceptions and the customer preferences at the moment of use because the customers rather make use of this technology by their own without any human help, it makes them feel with more control of the situation and they do not feel comfortable when somebody is looking at them. Therefore, it can be confirmed the factors of this technology which are short waiting time, autonomy, and the effici...