It has been seen that online shopping has been on the rise and companies have increased the virtual offer for purchases of their products and services. However, the reasons that influence this purchase intention on the Internet is necessary to know to achieve that advertising from companies is much more focus on the aspects that influence the most consumers. For this reason, the present research evaluates the influence of trust, through satisfaction and attitude towards online purchases, on the intention to purchase online; Likewise, the influence of post-use utility, through the convenience motivation, on online purchase intention was evaluated. 200 Bolivian consumers were surveyed using an online questionnaire with a 5-point Likert scale. The data was analyzed by modeling structural equations with partial least squares (SEM-PLS). The mean extracted variance of the study variables were ...

Trabajo de investigación de mercados internacionales