Presentación del número 38 (2016) de la revista Comunicación.info. Número dedicado a la comunicación en salud.

pbusse@ulima.edu.pe

Como parte de la preocupación política en el país sobre la alimentación no saludable, que desencadena la obesidad y enfermedades como la diabetes y la hipertensión en la población peruana, esta investigación evaluará las características de uno de los factores de riesgo sobre el cual hay consenso en la comunidad científica: la publicidad de alimentos y bebidas a la que se ven expuestos niños y adolescentes.

pbusse@ulima.edu.pe, fruizd@ulima.edu.pe

La comunicación en salud es un tema relevante y consolidado en todo el mundo; sin embargo, es débil en las escuelas de comunicaciones y de salud pública de América Latina, donde ambas disciplinas casi no conversan entre sí, salvo en materias muy específicas. Este número especial de Cuadernos.info busca llenar este vacío ofreciendo una serie de artículos que tratan tanto de cuestiones teóricas como prácticas en esta área, enfocándose en una perspectiva Iberoamerica.

Pbusse@ulima.edu.pe

Background: Behavior change theories can identify people’s main motivations to engage in recommended health practices and thus provide better tools to design interventions, particularly human centered design interventions. Objectives: This study had two objectives: (a) to identify salient beliefs about walking three times a week for 30 minutes nonstop among patients with hypertension in a low-resource setting and, (b) to measure the relationships among intentions, attitudes, perceived social pressure and perceived behavioral control about this behavior. Methods: Face-to-face interviews with 34 people living with hypertension were conducted in September-October 2011 in Lima, Peru, and data analysis was performed in 2015. The Reasoned: Action Approach was used to study the people’s decisions to walk. We elicited people’s salient beliefs and measured the theoretical constructs associa...

Presentación del dossier Explorando la comunicación para la salud desde Hispanoamérica en distintos contextos y plataformas

pbusse@ulima.edu.pe;lrozas@ulima.edu.pe

Mayor información: http://repositorioproyectocapital.com/?s=enbreve+37

Background The aim of this study was to design and develop a set of, short message service (SMS) to promote specialized mental health care seeking within the framework of the Allillanchu Project. Methods The design phase consisted of 39 interviews with potential recipients of the SMS, about use of cellphones, and perceptions and motivations towards seeking mental health care. After the data collection, the research team developed a set of seven SMS for validation. The content validation phase consisted of 24 interviews. The participants answered questions regarding their understanding of the SMS contents and rated its appeal. Results The seven SMS subjected to content validation were tailored to the recipient using their name. The reminder message included the working hours of the psychology service at the patient’s health center. The motivational messages addressed perceived barriers ...