Como parte de la preocupación política en el país sobre la alimentación no saludable, que desencadena la obesidad y enfermedades como la diabetes y la hipertensión en la población peruana, esta investigación evaluará las características de uno de los factores de riesgo sobre el cual hay consenso en la comunidad científica: la publicidad de alimentos y bebidas a la que se ven expuestos niños y adolescentes.

pbusse@ulima.edu.pe

Pbusse@ulima.edu.pe

pbusse@ulima.edu.pe;lrozas@ulima.edu.pe

pbusse@ulima.edu.pe, fruizd@ulima.edu.pe

Research suggests that issue involvement moderates the efficacy of gain and loss frames, yet the extent to which this is true across behaviors and contexts is an open question. In this study, I examined the moderating role of issue involvement in the context of fruit and vegetable intake in Lima, Peru. Only 11.3% of the Peruvian population 15 years old or older consume five servings of fruits and vegetables every day, even though this health behavior prevents the onset of chronic diseases, including diabetes and hypertension. Guided by the Reasoned Action Approach and research about the effects of gain and loss frames, I conducted an experiment (N=253, three conditions: gain-framed messages condition; loss-framed messages condition; and no-message, control condition) to assess the effect of gain- and loss-framed messages on mothers’ intentions to increase fruits and vegetables consumpt...

Presentación del número 38 (2016) de la revista Comunicación.info. Número dedicado a la comunicación en salud.

Presentación del dossier Explorando la comunicación para la salud desde Hispanoamérica en distintos contextos y plataformas

Background: Behavior change theories can identify people’s main motivations to engage in recommended health practices and thus provide better tools to design interventions, particularly human centered design interventions. Objectives: This study had two objectives: (a) to identify salient beliefs about walking three times a week for 30 minutes nonstop among patients with hypertension in a low-resource setting and, (b) to measure the relationships among intentions, attitudes, perceived social pressure and perceived behavioral control about this behavior. Methods: Face-to-face interviews with 34 people living with hypertension were conducted in September-October 2011 in Lima, Peru, and data analysis was performed in 2015. The Reasoned: Action Approach was used to study the people’s decisions to walk. We elicited people’s salient beliefs and measured the theoretical constructs associa...

Background: The Peruvian population does not meet the recommended guidelines for daily consumption of fruits and vegetables and, thus, social marketing approaches are needed in order to improve this behavior. Focus of the Article: The focus of this study was on changing intentions to engage in a recommended health behavior by experimentally testing one component of a social marketing strategy, namely the effect of messages to motivate mothers to increase the fruit consumption of their children. Research Question: What type of messages, either those communicating the advantages of engaging in the recommended behavior or those communicating the norms about the behavior, are better at increasing mothers’ intentions to give 3 daily fruits to their children? Importance to the Social Marketing Field: This study identifies methodological steps that can guide future social marketing approaches...

La comunicación en salud es un tema relevante y consolidado en todo el mundo; sin embargo, es débil en las escuelas de comunicaciones y de salud pública de América Latina, donde ambas disciplinas casi no conversan entre sí, salvo en materias muy específicas. Este número especial de Cuadernos.info busca llenar este vacío ofreciendo una serie de artículos que tratan tanto de cuestiones teóricas como prácticas en esta área, enfocándose en una perspectiva Iberoamerica.

Foodscapes are the sum of all places where food and eating are actualized, as well as the institutional arrangements, discourses, cultural practices, trends and meanings that shape the relationship between individuals and food. However, limited research is available on how the different elements of foodscapes (physical, social, institutional) interact to influence children's and adolescents' eating behaviors. The aim of this study was to identify and characterize the factors influencing Peruvian children's and adolescents' practices around food, focusing on the systemic and complex nature of eating. We conducted non-participant observations inside and around two schools—one public and one private—located in Lima, Peru, for an entire school-week, and interviewed 44 parents/caregivers of children and adolescents, ages 6–16. Qualitative content analysis was developed, as its iterative...

This cross-sectional study examined the mediating role of three reasoned action approach (RAA) constructs—attitudes, perceived social pressure, and perceived behavioral control—on the relationship between peer networks and intention to consume unhealthy food. The authors examined self-reported data of a sample of 277 adolescents from public and private schools in Lima, Peru. Results revealed a total mediating effect of the reasoned action constructs; yet attitudes and perceived behavioral control, but not perceived social pressure (injunctive and descriptive norms), mediated the relationship between peer network and intention to consume unhealthy food. Explanations for these results are discussed in light of social cognitive theory and Ajzen and Fishbein’s postulates about specific attitudes. Finally, we discuss how school nurses can take advantage of RAA variables to influence foo...

Mayor información: http://repositorioproyectocapital.com/?s=enbreve+37

Data on gender representation in food and beverage advertisements may allow for a better understanding of how the food industry is targeting different audiences based on gender. Nonetheless, scant research on food and beverage print advertising with a gender approach has been conducted. Therefore, we sought to assess the prevalence of gender focus in print advertisements found inside corner stores in two cities: Guatemala City, Guatemala, and Lima, Peru. Data description: We developed two complementary datasets as part of the study: (1) a dataset of digital photographs of 200 food and beverage print advertisements found in corner stores located near schools (100 ads per country selected according to criteria such as product type, image quality, and uniqueness); (2) a quantitative dataset with data of the content analysis of these photographs. We employed 19 variables to record the genera...

The objective of this study is to assess gender representation in food and beverage print advertisements.

Background The aim of this study was to design and develop a set of, short message service (SMS) to promote specialized mental health care seeking within the framework of the Allillanchu Project. Methods The design phase consisted of 39 interviews with potential recipients of the SMS, about use of cellphones, and perceptions and motivations towards seeking mental health care. After the data collection, the research team developed a set of seven SMS for validation. The content validation phase consisted of 24 interviews. The participants answered questions regarding their understanding of the SMS contents and rated its appeal. Results The seven SMS subjected to content validation were tailored to the recipient using their name. The reminder message included the working hours of the psychology service at the patient’s health center. The motivational messages addressed perceived barriers ...

During the COVID-19 pandemic, most countries implemented lockdowns that motivated changes in the dietary patterns, physical activity, and body mass index (BMI) of consumers worldwide, as well as the emergence of new food marketing strategies in social media. We sought to design and validate a methodology for monitoring and evaluating the Facebook marketing strategies of multinational fast-food chains in response to the COVID-19 pandemic.