This article presents a case study that relates tourism development to the category of “land rent”. In particular, the target area has undergone a process of increasing real estate appreciation since 2003, when it was declared a heritage site by UNESCO. This phenomenon came to a halt a decade later, due to the exhaustion of the best land and the saturation of the hotel offer. Consequently, a new cycle began, marked by the expansion towards larger rural lands, but with the incentive of wine tourism and the new solar train. Thus, after the pandemic, a second stage of real estate expansion towards peri-urban areas was consolidated through the promotion of more exclusive leisure services, a situation that fed back into the differential appropriation of rents; specifically, “tourism monopoly rents”. In fact, data proving the described scenario are shown, based on the reconstruction of...