El plan de negocio consiste en la creación de un Centro de Servicios Turísticos que se ubicará en el distrito de Mollepata, punto de partida del trekking Salkantay - Machupicchu, con una propuesta de desayunos turísticos para los visitantes y usuarios que inicien el trekking. El presente proyecto propone, por una parte, la elaboración de desayunos que serán preparados con insumos oriundos de la zona, todo esto complementado con una adecuada calidad de servicio y, por otro lado, un recorrido gratuito al Centro de Interpretación del circuito Mollepata – Salkantay – Machupicchu, representando este último, un valor agregado al servicio propuesto. Para ello se cuenta con un terreno propio que se encuentra en el punto de partida del trekking Mollepata - Salkantay - Machupicchu, lo cual permite atender la demanda turística que llega a la zona. El mercado objetivo del presente proye...

The present work shows the social and environmental problems of Soraypampa, a sector that is the head of the Salkantay snowy basin, where hundreds of tourists arrive daily to visit the tourist attractions of the Humantay Lagoon and the Salkantay snowy four hours from Cusco. The accelerated growth of tourism demand and the lack of political strategies to deal with tourism have generated a series of social conflicts and possible environmental repercussions that were addressed in the research. In order to analyze the problems, qualitative research instruments were used, such as interviews with experts, and in this case non-probabilistic sampling was used. Former managers of the Mollepata District Tourism and Environment Area were interviewed to learn about their perceptions based on their experience in their positions. Among the main findings is that tourism in Mollepata has grown thanks to...

The present work shows the social and environmental problems of Soraypampa, a sector that is the head of the Salkantay snowy basin, where hundreds of tourists arrive daily to visit the tourist attractions of the Humantay Lagoon and the Salkantay snowy four hours from Cusco. The accelerated growth of tourism demand and the lack of political strategies to deal with tourism have generated a series of social conflicts and possible environmental repercussions that were addressed in the research. In order to analyze the problems, qualitative research instruments were used, such as interviews with experts, and in this case non-probabilistic sampling was used. Former managers of the Mollepata District Tourism and Environment Area were interviewed to learn about their perceptions based on their experience in their positions. Among the main findings is that tourism in Mollepata has grown thanks to...