These days, Public Relations are getting more important prominence in public organizations; they are destined to be the agent of different communication process, either to improve organization image or to get better relations between the organization and its publics. The objective of this research is establishing a relation that exists between the Public Relations and the Communication Management in Instituto del Mar del Peru (IMARPE); Public Relations being conceived as discipline in charge of look out the organizational image and identify, and Communication Management as the administration of different flows and communication channels which could have the organization. The investigation method is descriptive, correlative, explanatory; quantitative non experimental type. The evaluated sample was of 196 coworkers of 520 coworker’s population, speaking of national coverage of IMARPE. Th...

These days, Public Relations are getting more important prominence in public organizations; they are destined to be the agent of different communication process, either to improve organization image or to get better relations between the organization and its publics. The objective of this research is establishing a relation that exists between the Public Relations and the Communication Management in Instituto del Mar del Peru (IMARPE); Public Relations being conceived as discipline in charge of look out the organizational image and identify, and Communication Management as the administration of different flows and communication channels which could have the organization. The investigation method is descriptive, correlative, explanatory; quantitative non experimental type. The evaluated sample was of 196 coworkers of 520 coworker’s population, speaking of national coverage of IMARPE. Th...

El estudio examina el perfil profesional del relacionista público como agente estratégico de cambio en organizaciones peruanas, con base en las perspectivas de directores de comunicación, consultores de Relaciones Públicas y comunicación corporativa, y miembros de la academia. Se identifica la falta de un marco teórico sólido en Relaciones Públicas y la escasez de literatura sobre el perfil profesional del relacionista público actual en Perú. Utilizando un enfoque cualitativo y diseño fenomenológico, se realizaron entrevistas a profundidad a 27 profesionales divididos en tres grupos. Los resultados muestran un consenso en la importancia de competencias como la redacción, el análisis del entorno y la adaptación al cambio. Se destaca la necesidad de conocimientos digitales, habilidades de comunicación y la capacidad de planificación estratégica. El rol de asesor del relac...