The present research work aims to determine the viability of the exportation of Peruvian potato-based vodka to the British market, specifically, to the city of London. Hence, this place was selected according to the factor ranking methodology that compared it with countries such as the United States, France, Germany and Russia. Likewise, the main trends of the British market with respect to the alcoholic beverages industry, especially vodka, and the characteristics of the consumers were evaluated. It should be noted that, for the purposes of this work, secondary sources from renowned authors such as Euromonitor International, World Bank, TradeMap, Promperú, Trade Helpdesk, among others, were used. Now, the start of operations of a company called Wak'a was assumed, which, in addition to making vodka for export, represents the solution to a national problem: the lack of competitiveness of...