This study explores the dynamics of investor behavior in the context of Peer-to-Business (P2B) crowdlending, focusing on how investor experience influences their investment intensity and risk assumption. Utilizing data from the Spanish P2B lending platform MytripleA, the research analyzes the investment patterns of 1340 private investors across 798 loans. The study investigates the relationship between the length of investors' experience and their propensity to fund a larger number of projects and to undertake higher risk investments. It addresses key hypotheses that posit a positive correlation between investor experience and the decision to increase investment intensity and risk level. The methodology integrates a robust Partial Least Squares (PLS) structural equation modeling to validate the proposed relationships. Results indicate that experienced investors tend to diversify their in...