The main objective of this work is to do a integral business analysis of the Fast Retailing Group (FR), in order to determine the viability of entering to the Peruvian market in 2019, in order to consolidate its growth and meet its objective of become the first textile company in the world. On this way, this Work has been divided into four chapters; the first, focused in performing the internal and external strategic diagnosis; the second, in the formulation of a strategy; the third in the methodology to implement the proposed strategy; and the fourth in the establishment of strategic controls that monitor the implement of the strategy. After the analysis, it has been set that the FR Group is a company that asumes all his business process and trade with a short group of providers in the network, allowing the group to make good quality products with a low cost, generating a greater margin...