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tesis de grado
This work is focused on implementing a digital tool for Belcorp consultants. It is important to first define a value proposition for the consultants, for which it was defined that this tool complements its traditional business, generating a profit of between 20% and 40% depending on the sale amount. It was also defined that it would not add to the incentives of the consultants, which allows a contribution margin of up to 38% and makes it a profitable tool. To carry it out, it was necessary to implement a digital ecommerce tool, which reflects the same products the catalog has and in which the consultant can put her personal information to personalize it. Customers had to pay online, so a gateway with different payment methods was implemented and, in addition, simple navigation was defined through a search tool and product categories. This platform is achieving in less than 1 year more th...