Social media has rapidly expanded to fulfill various purposes, such as keeping groups of people connected, sharing personal or organizational knowledge, and promoting commercial products. Pharmacies have not been left out of this trend, with many now using platforms like WhatsApp, Instagram, X (formerly Twitter), and others. The use of social media in healthcare can offer significant benefits in promoting and improving health, provided it is used responsibly. However, if misused, it carries substantial risks that can negatively impact public health and harm the credibility of both individual professionals and the profession as a whole. Therefore, before a pharmacist engages with social media, it is important to carefully consider the potential risks and benefits. This reflection should focus on ensuring actions that promote humanized healthcare and patient care, paying special attention ...