This research conducted a study and analysis of business strategies for the development of domestic consumption of derivatives of Sacha lnchi 2013, through the identification of the most salient variables of the consumption function in the field of province of San Martin. It was determined that the main causes of the problem of the low consumption of native culture and healthy local produce , poor product positioning, and especially the poor spread of food potential of Sacha lnchi , being one of the most responsible business strategies used by companies producing derivatives Sacha lnchi in the province. For processing and analysis of the interviews and focus group, a picture of systematic qualitative information was used. And for the surveys, the information obtained was processed in statistical and econometric software such as E -Views, SPSS and excel .C= βo+ β1X1 + β2X2 + β3X3 + β...