El estudio tuvo como objetivo determinar la relación entre neuromarketing y comportamiento del consumidor en la empresa Transportes Delgado Rodríguez S.A.C., Chiclayo 2022. La metodología fue de tipo aplicada y el diseño no experimental transversal, la muestra estuvo representada por 285 clientes a quienes se les aplicó un cuestionario. Los resultados mostraron que existe relación positiva alta y significativa entre el neuromarketing visual y el comportamiento del consumidor (Rho= 0,637; p=0,000); de la misma manera, el neuromarketing auditivo evidenció una relación positiva alta y significativa con el comportamiento del consumidor (Rho= 0,752; p=0,000) y el neuromarketing kinestésico también mostró una relación positiva alta y significativa con el comportamiento del consumidor (Rho= 0,694; p=0,000). Se concluyó que existe relación positiva alta y significativa entre el neu...

Gibberellic acid (GA3) is an important plant growth regulator used in agriculture. This work has developed and validated a simple method for the quantification of GA3 in a seaweed extract product using capillary electrophoresis with direct UV detection. A fused-silica capillary of 50 µm inner diameter and 30 cm of effective length with extended light path, 50 mmol.L-1 of borate buffer as background electrolyte solution (pH 9.11), voltage of +30kV applying hydrodynamic injection of 50 mbar for 5 s and length detection of 200 nm were employed. The method was validated according to the International Conference Harmonisation guidelines. Satisfactory results in the range of 10 – 100 mg.L-1 were obtained for precision (RSD below 3.62%), linearity (R2: 0.9976, lack of fit test p > 0.05), specificity and accuracy for which the limit of detection and quantitation were 3.07 and 9.29 mg.L-1, ...

Gibberellic acid (GA3) is an important plant growth regulator used in agriculture. This work has developed and validated a simple method for the quantification of GA3 in a seaweed extract product using capillary electrophoresis with direct UV detection. A fused-silica capillary of 50 µm inner diameter and 30 cm of effective length with extended light path, 50 mmol.L-1 of borate buffer as background electrolyte solution (pH 9.11), voltage of +30kV applying hydrodynamic injection of 50 mbar for 5 s and length detection of 200 nm were employed. The method was validated according to the International Conference Harmonisation guidelines. Satisfactory results in the range of 10 – 100 mg.L-1 were obtained for precision (RSD below 3.62%), linearity (R2: 0.9976, lack of fit test p > 0.05), specificity and accuracy for which the limit of detection and quantitation were 3.07 and 9.29 mg.L-1, ...